Over the last 14 years, I’ve built and co-founded multiple companies from scratch. My entrepreneurial journey began in fashion. I launched a boutique and wholesale company while working full-time for the first 5 years. I raised $2.2 mln, expanded to three locations, operated an online store and 2.5 years ago exited to pursue other ventures.

Since then I co-founded a SaaS start-up and IT companies along with my husband.

Before entrepreneurship I worked for the top US tech companies and leading global development organizations as IT specialist and business development consultant. From non-profits to enterprise clients, I’ve witnessed what it truly takes to turn vision into meaningful impact, touching millions of lives.

But it wasn’t all strength and success.

We have been through the bad, the good, the ugly. Faced loss, exhaustion, poverty, countless of times wanting to give up. Yet, we got up and started again stronger and wiser than yesterday.

I remember the doubt. I know what it’s like when fear drowns out your inner voice and hesitation keeps you standing still. I’ve lived that moment and I know how to move beyond it.

But how did it all begin?

In June 2019, I attended Tony Robbins’ Business Mastery event that triggered the beginning of transformation. I went there to gain business knowledge, but instead discovered how little I knew myself or perhaps how much I had forgotten. That realization of the unknown pulled me into a dark space. The constant stress and relentless pace of running a business—combined with the chaos and uncertainty during COVID—took a toll on my mental and physical health. What began as unknown darkness unexpectedly became the start of a four-year transformation journey - rediscovering and redesigning myself. This transformation process wasn’t a movie moment where you wake up like a new person overnight. It was filled with fear, confusion, isolation and rockbottom.

Today, I stand in a different place because I learned how to do the work. The right people helped me see the light and guided me through it all. That’s exactly why I coach. Because the world doesn’t need more ideas, it needs more people like you taking bold, aligned action. I don’t just speak strategy; I step into your world, I guide and partner. I walk beside you helping you move from stuck to unstoppable.

I am certificated NLP Life Coach, specializing in transformation, business, and finding purpose.

With love,
Sakina Iskender